According to The Wrestling Observer Newsletter, because John Cena is now a part-timer, Roman Reigns has officially become the top merchandise seller in WWE. He additionally has more interest and reactions than anyone on the roster under the age of 35, although there is said to be some resentment in the company about him being pushed to the top of the mountain. The reason Reigns is being pushed so hard is because of loss of Cena as a full-time roster member, and WWE feels as though they now need a new poster child.
