Sheamus is part of a new PSA for WWE and Creative Coalition's Be a STAR anti-bullying initiative. You can see the PSA below for "The Bully Text: Superstar Edition," a campaign that uses an SMS text message game to get young people to take action around bullying.
Beginning today, young people will be able to participate in the SMS text message experience that virtually walks them through a day in the life of a student giving them a chance to take action around bullying. For example, young people receive a text in the experience with the following scenario: "Seth teases Amy, ur lab partner, about her stutter & everyone laughs. Do u A) wait & comfort her after class or B) tell them to quit it." Each scenario is designed to make young people think about what they would do in the face of bullying alongside some of their favorite WWE Superstars.
Stephanie McMahon commented, saying, "We are proud to partner with DoSomething.org and their successful Bully Text Campaign, which has already provided thousands of young people with the education and resources they need to stop bullying in their communities. Utilizing WWE's global platforms will provide additional exposure for The Bully Text as well as new opportunities for young people to take a stand against bullying."