WWE SmackDown was up against socially-active MLB Wild Card games, which was on top of cable TV at #1 and #2. SmackDown was also defeated by Spongebob Squarepants on Nickelodeon.
-- USA Today has published this article on Tout, an online social networking service and microblogging service WWE has invested in. Traffic to the website has exponentially grown in recent months, and is now being used by various non-WWE celebrities such as Shaquille O'Neal, Kelly Ripa, Jeff Probst and United States Presidential nominee Mitt Romney.
Stephanie McMahon, who serves as a member of the company's Board of Directors, touted the application.
"Video expression is the next evolution from text," said McMahon. "TV producers are so engaged because you can put the Touts anywhere and really drive traffic to our channels."