John Cena was held off of RAW and instead saved for the WWE Main
Event show as a way to raise the profile of the series and the WWE Network.
At this time, the company’s main goal is to get the subscription
numbers up. They desperately want 1 million and were not very happy with the
launch numbers despite them spinning it with press releases for obvious reasons.
The fear is that numbers are trickling in now that most fans have signed up for
the initial launch and WrestleMania 30. There is also fear that numbers will be
dropping once the six month subscription period expires.