At this time, the WWE is trying to build up the TV product to make it as strong as possible, and it all has to do with TV rights fees. The company feels that with their new TV deals that they could possibly triple what they are currently being paid, which would set up the company as financially stable for years.
NASCAR recently had their rights signed for $8.2 billion, which is giving a lot of hope to WWE and why they are making their television ratings the top priority. To do so, WWE is putting more priority on having big moments and matches on TV, like Monday's IC Title change and big 12-man tag team main event. The company is doing anything they can to gain leverage as they head into contract negotiations.