"We even have to take briefings on how to tweet and what’s the most effective way to tweet. I just never thought it would get to the point where we have meetings on the technique of tweeting. Times are changing. We’re getting more pressure from the networks we’re on. We just had a meeting with Spike TV and their representatives on who to tweet, how to tweet, when you should re-tweet. They want us to talk about things that are storyline-driven in character."
-- UPDATE: TNA iMPACT! did a a 1.14 (1.1) cable rating, down 6% from last week's 1.21.
-- ORIGINAL: Thursday night's episode of TNA iMPACT! Wrestling scored 1.45 million viewers and a 0.4 18 - 49 demo rating. Those numbers are down 7% and a tenth from last week's 1.55 million and 0.5. The viewership is still the second highest since July though.