For her 2012 Senate campaign, Linda McMahon is branching away from the McMahon name to avoid connections to both WWE and her husband Vince McMahon. Her campaign is currently giving away prizes for donations before January 1st, and it is marketing her as "Ms. Outsider" with heavy emphasis on "Linda."

There are only two instances of the name "Linda McMahon" on her website: her personal signature and the "Paid For By Linda McMahon For Senate 2012" text at the bottom of the page.