NEW YORK – June 25, 2013 – USA will win 2Q13 for an unprecedented 28th consecutive quarter as the #1 ad-supported cable entertainment network in prime among total viewers with 2.7 million. USA's newest original series, GRACELAND, a provocative drama about the intricate lives of undercover agents from the creator of White Collar, debuted to a strong premiere (5MM P2+ / 1.7MM P18-49 / 1.8MM P25-54).
USA is the #1 cable network for the 8th second quarter in a row among total viewers (P2+) for 2Q13.
GRACELAND's premiere is one of cable's top 5 most-watched new scripted dramas to date for 2013.
Burn Notice, Royal Pains, and GRACELAND are among the top ten basic cable scripted series in total viewers. For P18-49 and P25-54, USA has more scripted hours in the top ten than any other basic cable network with Burn Notice (2.1MM P18-49 / 2.3MM P25-54), PSYCH (1.8MM P18-49 / 1.8MM P25-54) and GRACELAND (1.6MM P18-49 / 1.7MM P25-54).
USA's successful summer continues with the launch of its new reality competition series SUMMER CAMP on July 11th. Covert Affairs and USA's #1 original scripted series SUITS, return on July 16th.
Note: Data reflects the most up-to-date M-Su 8-11p time period data with all DVR playback information available at this time, which includes Live+7 for all possible dates, Live+3 for dates when Live+7 is not available and Live+Same for dates when Live+3 is not available.