Vince Russo has posted a new blog
entry titled “Stop The Bull: The ‘REAL’
Reason Behind The RAW Ratings.” In the blog, which you can read at the link,
Russo makes a few fairly valid points about the fact that WWE is trying to
appeal to everyone from five to sixty-five and that it may be hurting them in
the all-important 18 – 49 demographic that advertisers look at in terms of
revenue.
Russo writes, “‘You can’t be half pregnant.’ Vince
McMahon said that to me many, many years ago, and it has become my #1 rule when
scripting wrestling. What Vince meant was that when you make the decision to do
something—YOU GO ALL THE WAY WITH IT! So, the WWE made the decision to go family
friendly—they told us all–however, the problem is that they’re not going all the
way with it—-they are BEING HALF PREGNANT. Is this because in reality they,
themselves as a company, haven’t bought 100% into it, and are just trying to
“appease” the board, or, are there other reasons simply steaming [sic] from
greediness?”
You can read Russo’s full blog by clicking
here.
