A report by Radio and Television Broadcast Report (RBR.com) claims that WWE wants to make its network a 24-hour, 7 days a week network with constant programming.

WWE thinks the network could be bought in half of America's homes (57 million) and they have percentages of hardcore, casual and returning fans who would watch the product.

WWE is using the NFL Network as its model and they are advertising 100,000 hours of content. The network would be a paid service if they want to distribute that much content.