has announced that pursuant to their partnership with Susan G. Komen, the partnership's "Rise Above Cancer" campaign this month will see all WWE talent wearing pink ring gear for Brest National Breast Cancer Awareness Month. The change will start tonight and continue through the end of October with WWE Superstars
and Divas wearing customized "Rise Above Cancer" t-shirts in order to help raise awareness and funds for Komen. 20% of all retail price sales of specialty "Rise Above Cancer" merchandise sold through the end of the year will be donated to Komen.
The company will also be selling co-branded bracelets and a "Rise Above Cancer" hat, headband and wristband set as inspired by John Cena; the statement noted they will "utilize all its assets, including TV and pay-per-view broadcasts, live events, PSAs, in-arena, digital and social media to generate awareness and encourage fans to get involved." The show sets including the announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink in order to promote the cause.