WWE has announced that Gerrit Meier has been hired as the new Executive VP of International. Meier replaces Andrew Whittaker, who left WWE last year, and will report directly to Vince McMahon.
Meier has previously worked for Spotify, Clear Channel, and Bertelsmann; his job responsibilities entail “growing WWE’s brand and business outside of the U.S. with the primary focus on expanding the company’s international television distribution agreements.”
Here is the official WWE press release regarding the new hire:
STAMFORD, Conn., March 29, 2013Vince McMahon.
As the head of the International division, Meier will be a key member of WWE’s senior management team. He will be responsible for growing WWE’s brand and business outside of the U.S. with the primary focus on expanding the company’s international television distribution agreements. Meier will also manage the continued advancement of WWE’s international licensing, live events, digital and publishing operations.
Meier brings nearly 20 years of experience helping content and distribution companies grow on a global basis within the context of rapidly changing consumer behavior and a quickly evolving technical/digital paradigm. As a seasoned media executive, he has held senior leadership positions and expanded the international footprint of several well-known companies, including Spotify, Clear Channel and Bertelsmann.
Prior to joining WWE, Meier was Spotify’s Global General Manager for Distribution and Partnerships where he successfully forged new partnerships with blue chip brands like Coca-Cola, Yahoo, Deutsche Telekom and Target. He also helped lead industry change for Clear Channel Media and Entertainment through the creation of the iHeartRadio brand, products and digital ad-network.
Meier began his career within Accenture/Andersen Consulting’s Strategic Services Practice, and subsequent to that, worked several years for EMI and BMG. He earned his MBA from Harvard Business School, and his undergraduate degree in International Business Administration from the European Business School London, U.K.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
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