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WWE Issues A Press Release On Their ‘Landmark’ Canadian TV Deal – Read It Now

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For those who may have missed it earlier with all the
financial news, WWE sent out the following press release today:

ROGERS AND WWE ANNOUNCE LANDMARK TELEVISION AND WWE
NETWORK AGREEMENT

TORONTO, July 31, 2014 – Rogers Communications and WWE
(NYSE: WWE) today announced a historic 10-year broadcast and multimedia
agreement, making Rogers the exclusive distributor of WWE’s flagship programming
in Canada through 2024. The deal extends WWE’s current programming on Sportsnet
360 and includes the right to distribute WWE Network as a premium linear
channel, with a preview beginning August 12.

Rogers will be the exclusive
distribution partner of all WWE pay-per-view events throughout Canada and will
sponsor an application to the CRTC to bring the popular WWE Network to Canada.
Starting August 12, a preview of WWE Network content, including live WWE
pay-per-view events, groundbreaking original series, live in-ring action,
reality shows and a video-on-demand library, will be available on a subscription
basis on Rogers Channel 512. Rogers will offer this WWE Network content preview
subscription to all cable, satellite and IPTV providers across
Canada.

Fans in Canada will receive more WWE programming than ever before
through Rogers’ cable and digital assets. Highlights from the new deal also
include national rights for Raw®, SmackDown® and Main Event® on Sportsnet 360,
Sportsnet NOW and Rogers Anyplace TV.

“This landmark deal is a win-win
for WWE fans in Canada,” said Scott Moore, President of NHL & Sportsnet,
Rogers. “The premium WWE content offers our customers more of the programming
they want, on any platform of their choosing. We are thrilled to continue our
partnership with WWE, and deliver exclusive content to its passionate fan base
in Canada for the next decade.”

“We are excited to expand our partnership
with Rogers as we look for innovative ways to grow our brand and further the
reach of our programming in Canada through their vast distribution channels and
marketing platforms,” said Gerrit Meier, WWE Executive Vice President,
International. “The structure of this new agreement demonstrates WWE’s
commitment to growing our brand internationally through integrated partnerships
as well as the flexibility we have in rolling out WWE Network around the
world.”

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