Source: The Wrestling Observer Newsletter
As previously reported, many people within WWE are reportedly under the impression that the much-talked-about WWE Network will launch before WrestleMania XXX in early-2014. Those same people are unaware of specific details past the point that WWE has been shooting a lot of footage for the WWE Network, however nobody seems to know exactly when that footage will be airing.
According to one source, WrestleMania XXX is being strongly talked about as a way to lure people to sign up for the WWE Network. The idea is that WWE will get a large amount of subscriptions immediately if people realize that they can get WrestleMania XXX in HD for “free” by signing up for a $9.95 per month subscription service that includes tons of additional content.
The hope is that if fans sign up for that very reason, most will not cancel because they will be able to get the monthly pay-per-views at a discount and have extra content to go with it. To WWE, this would serve as a way to make the WWE Network an instant hit, as opposed to relying on steady growth over time.
