Word is that WWE officials are very happy with Ryback's recent work in the ring. This includes Monday's TLC match with CM Punk.
The general feeling is that Ryback has come a long way since last year and WWE is now optimistic that he can continue to be used as a main event babyface in 2013.
It should also be noted that Ryback is very respectful to veteran talents and management and does everything that is asked of him. He also doesn't show a big ego and gets along with just about everyone on the main roster.