WWE(R) Signs Deal with BALTIJOS TV for Lithuania
LONDON, Feb 08, 2012 (BUSINESS WIRE) -- WWE and BALTIJOS TV (BTV) today announced a television distribution deal that will bring WWE's flagship weekly television program, WWE Raw(R), to Lithuania.
Under this new agreement, a one-hour international version of WWE Raw will be available immediately in one million Lithuanian households every Friday at 10:30 p.m. The WWE Raw television franchise is an exciting mix of in-ring action and compelling storylines featuring WWE Superstars like John Cena(R), CM Punk(R) and The Miz(R) that have become global icons. In the United States, WWE Raw is the longest running weekly episodic program and is consistently among the top five most-watched, regularly scheduled entertainment programs on cable television.
"We are extremely delighted to partner with WWE," said Liutauras Elkimavicius, CEO of BTV. "Our viewers are very excited to see WWE Raw and we're proud to say that BTV will be the channel to bring it to them."
"This new agreement with BTV significantly bolsters WWE's presence across the Baltic region," said Senior Vice President & Managing Director of WWE International, Dominic Hayes. "WWE Raw airing on a free-to-air network enables WWE to expand our brand and build strong business relationships throughout Lithuania."