— Following its drop in the previous week, Friday’s
episode of SmackDown saw a bounce-back in viewers. The show drew 2.76
million viewers and a 0.8 rating in the 18 – 49 demo, which are up 18%
and a tenth from 2.32 million and a 0.7.
The numbers are more in line with the June 6th
episode, which had drawn 2.78 million and a 0.8. The household rating will be
available later.
— WWE was the winner in three categories at
the second annual Sports Social TV Awards. The company won Best Special Event
(WrestleMania 29), Best Social Commerce or Marketing Program and Social TV
Sports Entertainer of the Year (John Cena) at the award ceremony.
The Sports Social TV Awards brings together the top people, platforms and
programs in the Sports Social TV space. Nominees were recognized for excelling
in the fast-moving industry of social TV, specific to the sports market, and
pioneering the future of television with second-screen experiences.
