Source: The Wrestling Observer Newsletter
As noted before, the January 9th RAW Supershow did a 2.86 rating with 4 million viewers up against the Alabama vs. LSU BCS Championship football game which did a 16.22 rating and 24.21 million viewers.
In the segment breakdown, Sheamus and Santino Marella vs. Wade Barrett and Jinder Mahal lost 238,000 viewers from the opener. The Edge Hall of Fame announcement, a segment with Eve Torres and Zack Ryder plus Daniel Bryan vs. Kofi Kingston gained 100,000 viewers back.
Brodus Clay’s debut vs. Curt Hawkins plus a segment with The Miz, Primo and Epico lost 82,000 viewers. In the 10pm timeslot, CM Punk vs. Jack Swagger did a 3.00 rating and gained 128,000 viewers – another bad number for 10pm.
Backstage segments with The Bellas, The Miz, Ricardo Rodriguez, John Cena and Zack Ryder plus the Four Horsemen Hall of Fame video lost 193,000 viewers. The segment with R-Truth & Rodriguez plus the brawl with The Miz and Chris Jericho’s appearance lost 130,000 viewers.
The segment with Eve Torres in the ring, Kane coming out and Zack Ryder trying to save her by taking her to his car lost 544,000 viewers and did a 2.39 quarter rating. It’s a bad sign when RAW loses over a half-million viewers before the main event. The main event of Cena vs. Dolph Ziggler and the end segment in the parking lot gained 640,000 viewers for a 2.84 overrun rating. This is about normal viewership for the overrun but the second-lowest rating going back to 1997.
During the Cena vs. Ziggler main event, Male Teens went from a 2.4 rating to a 2.6, Males 18-49 went from a 2.3 to a 2.6, Female Teens went from a 1.0 to a 1.2 and Females 18-49 went from a 0.8 to a 1.0 rating.