They're dressed as security.
Cole identifies Roman Reins, Seth Rollins and Dean Ambrose from NXT as they dismantly the Spanish announcer's table and send Ryback crashing through it. Back in the ring, Punk crawls over toward Cena and pins him, getting the three count.
Winner and STILL WWE Champion: CM Punk
The show goes off the air with Roman Reins, Seth Rollins and Dean Ambrose going through the audience. CM Punk screams "Best in the World" as the show ends.