Why Dual Brand PPV’s Will Hurt The WWE Roster


With rumors running rampant online claiming that Vince McMahon is about to revert back to dual brand PPV’s, the WWE Universe is left scrambling as they try and decide whether or not this is a good thing. Sure, there are a few positives to dual brand PPV’s. Just two years ago, this was still the way that WWE functioned. They key difference though: RAW and SDL weren’t exclusive brands!

Dual brand PPV’s will not work if WWE superstars belong to separate and exclusive shows, only crossing brands for big four PPV’s or when a Shakeup occurs.

The main reason why Vince McMahon and the rest of WWE gave the green light to a WWE draft in 2016 was because the locker room had so much unused talent. Without the draft, I can personally guarantee that we wouldn’t be seeing Elias singing billboard hits every week, Apollo Crews’ stunning athleticism, or a Tag Team Division with more momentum than Roman Reign’s during Wrestlemania season. The WWE can not, I repeat, can not make the same critical mistake they made years ago. Too crowded of a card means not every talent is used, which means angry fans, which means guys and gals are released.

The current PPV landscape allows the best feuds from RAW and Smackdown Live! to get ample time in the spotlight, and enables the show to promote itself for its unique traits without worrying about time constraint. SDL exclusive PPV’s are a time for SDL to shine. RAW PPV’s are for RAW to shine. If Vince mashes both rosters into one show, nobody will shine again and WWE will go back to the same 6-man recycled tag match main events every week.

Sure, dual brand PPV’s may draw more money, however, twice the amount of events leaves room for Vince to make back missed opportunities. The WWE has never been more valuable and rich than it is right now; they have got to be doing something right.

What they are doing is allowing a mid card Title to appear on each show exclusively, therefor raising the prestige of the title, as well as including Tag, World, and Women’s Titles on both shows, effectively doubling the opportunities for WWE performers. Now, WWE could still have brand exclusive Titles appear on the same PPV, however, these matches couldn’t be guaranteed the same amount of time as they were in the past.

It’s only a matter of time before WWE Backlash happens in May, but until then, we have to just hold our breath that Vince will think this through. Talent on the lower end of the card will not be able to succeed with these insurmountable odds stacked against them.


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