WWE has announced an international partnership with the Special Olympics, which will support the Special Olympics’ Play Unified campaign. The campaign “fosters friendships, understanding and inclusive communities” in people with and without intellectual disabilities through “the power and joy of sports.”
WWE Superstars will take part in Play Unified events with Special Olympics athletes from countries like China, India, Mexico, Germany, the United Kingdom and the United States. WWE will use its platforms like the WWE Network, TV broadcasts, live events, digital and social media to promote the Special Olympics.
Special Olympics CEO Mary Davis said: “Special Olympics and WWE have an authentic, shared value of creating understanding and inclusion, and celebrating diversity. We are thrilled that WWE is joining us in Playing and Living Unified. When an influential entity like WWE publicly demonstrates its support for Special Olympics and marshals its support around us, that’s an incredibly validating signal to our 4.5 million Special Olympics athletes that says, ‘You count, you’re not invisible, your life matters.’”
WWE Chief Brand Officer Stephanie McMahon added: “WWE is proud to expand our support of Special Olympics globally and help spread the message of acceptance and inclusion to people all around the world. The heart, passion and dedication of Special Olympics athletes has served as inspiration to all of our Superstars, and we are certain that anyone who has the honor of joining these athletes in competition will walk away focused on helping us build a unified generation.”
WWE’s worked with the Special Olympics since the 1995 World Games in New Haven, Connecticut. The partnership also included the 2015 Special Olympics World Games in Los Angeles, the 2014 Special Olympics USA Games in New Jersey and an on-going corporate partnership with Special Olympics.