Partial Source: The Wrestling Observer Newsletter
— For those wondering, Daniel Bryan’s injury on RAW was legitimate. He suffered a “stinger” as noted by Michael Cole during the live broadcast. The finish of the match where it was stopped was essentially a “shoot” as Daniel Bryan was scheduled to win the match. The part where D-Bryan “flipped out” and got into a heated argument with Triple H at the gorilla position is storyline related and something WWE decided to add in during the live show. WWE.com posted an interview with Triple H after RAW went off the air where he talked about the “incident.”
— There will be a WWE SmackDown TV taping in Las Vegas, NV on August 27th, 2013.
— The following press release was issued today:
Post® Fruity Pebbles™ Connects Fans With WWE® Champion John Cena®
Cereal Features WWE Superstar in TV Commercials, Mobile App, and Toy Giveaway
By Post Foods, LLC and WWE
PARSIPPANY, N.J. AND STAMFORD, CONN., JUNE 18, 2013 — /PRNewswire/ — WWE Superstar John Cena can add another notch to his WWE Championship title, this time knocking Fred Flintstone® out of the ring, off of the box, and out of TV commercials. Post Fruity Pebbles is expanding its existing partnership with WWE and Cena, through the launch of two new TV commercials, a photo app, and an on-pack giveaway. Previously, John Cena appeared as a “Pebble-ized” character on special boxes of Fruity and Cocoa Pebbles, and now he’s back for more.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/62161-post-fruity-pebbles-connects-fans-with-wwe-champion-john-cena
“We’re thrilled to be expanding our partnership with John Cena beyond the cereal box and connecting him with fans both on TV and at play,” said Sharon Pupel, Marketing Director at Post Foods. “We hope kids enjoy virtually interacting with the ‘champ’ through the launch of the PebblesPics app and on-pack giveaway, and we want to make sure we continue to provide fans with fun and positive experiences, not only at the breakfast table, but throughout the day whenever and wherever they choose to play.”
“I am excited to continue to develop WWE’s relationship with Post Fruity Pebbles,” said Cena. “The ability to reach young WWE fans through the brand’s commercials and new mobile app is a great opportunity.”
The TV campaign consists of two new spots, both of which are currently on air. The first TV spot features Cena enjoying a bowl of Fruity Pebbles to amp up his morning. In the second spot, Cena drives fans to a new interactive mobile app, PebblesPics, giving them the chance to virtually get in the ring with the record-breaking WWE Champion.
PebblesPics, available today through iTunes and in the Google Play store, allows users to create a photo of themselves “posing” with Cena by superimposing an image of him alongside their own image, making it appear as though the user has actually been photographed standing with the WWE Superstar. Two photos of Cena are available upon download, and additional bonus images can be unlocked when the user scans their Pebbles cereal box via a QR code. Users also have the option to share the images with their friends across multiple platforms, including Facebook, Twitter and Instagram.
Additionally, fans can take Cena home – this time in action figure format. With the purchase of two boxes of Pebbles cereal, fans can receive two free Mattel® WWE® Rumblers® figures.
For more information about Post Pebbles™ or to download the photo app, please visit Facebook.com/PebblesCereal or PebblesMania.com/app.