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NewsAEWThe Latest Update On AEW-WBD Potential Media Rights Deal Ahead Of Upfronts

The Latest Update On AEW-WBD Potential Media Rights Deal Ahead Of Upfronts

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As we previously reported here on eWn, AEW and Warner Bros. Discovery have not yet reached a new television deal, and it is not expected to be part of WBD’s upfront presentation on Wednesday. 

A recent report from Fightful Select provides further insights into the ongoing negotiations between AEW and Warner Bros. Discovery and the expected timeline for a new rights deal announcement.

Sources close to the matter suggest that the announcement of a new deal is being closely guarded, with a probable timeframe for the announcement being summer to fall.

The report highlights the uncertainty surrounding the end date of AEW’s exclusivity deal with WBD, which is expected to continue into the summer. However, a firm date for its conclusion remains unknown. A pilot for a new AEW-related program with WBD was slated to be announced for social media channels this week. It is said that the program is not a reality show.

According to sources at WBD, there has been ongoing interest in the company to include AEW pay-per-view events on HBO Max. Discussions between the two parties have been in progress for an extended period of time to determine the specifics of this potential agreement. Initial proposals for this arrangement were put forth as early as last year.

These sources have also indicated that nearly every agreement made by WBD is strategically aligned with Max, emphasizing a heightened focus on the streaming platform compared to when AEW originally entered into its last agreement with WBD.

Additionally, there have been rumors that WBD may lose its media rights to the NBA. If this were to occur, the company reportedly plans to reinvest funds to maintain its position on cable and explore other properties to attract viewers.

It remains unknown whether this potential reinvestment will involve AEW. With that being said, AEW Dynamite almost always ranks number one on all of cable TV on Wednesday nights without any competition from the NBA/NHL or other sporting events. Sources from both parties have spoken highly of each other and the negotiation process continues.

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