According to Fightful, it was WWE Producer and Hall of Famer D-Von Dudley who setup and produced the Sheamus-Jeff Hardy urine segment from Smackdown last month. WWE writer Zach Hyatt wrote the segment.
The doctor was originally set to be named “Dr. Kirshenbaum” but he didn’t end up being referenced on commentary.
In spite of the criticism, the segment drew 1.3 million views on WWE’s YouTube channel.