As we’ve been reporting here on eWn, Paul Heyman is heavily involved in the booking of Roman Reigns on SmackDown. Heyman is also the one who’s been scripting his promos. According to Pwinsider, Heyman’s relationship with the Anoa’i family goes back to the late 1970s and early 80s. A lot of the “Head of the Table” storyline that has been taking place over the past few months has to do with that.
Also, Michael Hayes has been “very hands on” with the creative process. Hayes has been producing most of Reigns’ recent pay-per-view matches.
Kevin Owens vs. Roman Reigns will take place this Sunday night at WWE’s TLC pay-per-view event.