Source: The Wrestling Observer
There was strong interest from at least one sports channel in
making a TV deal with WWE before the company later announced their new deal with
NBCUniversal last week. When the channel apparently heard what WWE wanted in
return, they immediately lost interest. According to sources, WWE greatly
overplayed their hand in negotiations from the word “go,” which resulted in a
lack of legitimate bids from other networks.
The source goes on to say that there is a perception within the TV
industry that WWE is “cheap programming” that will help a station with
ratings.
