According to sources, when Balor is not portraying “The Demon” gimmick, Vince McMahon sees him as “bland”. The site reports that Balor is slowly being transitioned into a role similar to that of Dolph Zigglers. That means he is a performer who can put on great matches but doesn’t get to the main event level due to “higher-up” WWE officials not having faith in his look.
With all of that being said, Triple H is said to be very high on Finn Balor and his potential. Of course, Vince McMahon has the final say on all things.