During this last week’s SmackDown Live in Las Vegas, Nevada at the Thomas and Mack Center on the USA Network, Vince McMahon announced that Shane McMahon would take on Kevin Owens in a Hell in a Cell match at the upcoming HIAC PPV. Owens then attacked the WWE Chairman and busted him open.
Owens agreed to the match if Vince promised that he could beat a McMahon senseless if he was provoked. This led to Owens attacking McMahon by headbutting the chairman.
Dave Meltzer noted in the latest edition of The Wrestling Observer Newsletter that WWE officials internally are denying that McMahon bladed during his segment with Owens on SmackDown Live. There has been speculation that McMahon bladed before the segment and covered it up with nu-skin. By using this, it would allow the wound re-opening with a lot of blood. Meltzer noted that WWE is claiming that there was no blood planned for the segment and that it was similar to their statements regarding hard ways in Brock Lesnar matches.
According to the report, there was no talk before the angle about McMahon bleeding and how to shoot it. The longtime pro wrestling reporter noted that nobody in WWE was talking about McMahon getting busted open before the segment and it just happened.