Beth Phoenix Comments On The Rebranding Of WWE NXT 2.0, & More

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During a recent appearance on Busted Open Radio, WWE Hall of Famer Beth Phoenix commented on the new creative direction of WWE NXT 2.0, the current announce team, and more. You can check out some highlights from the podcast below:

On how the announce team is being produced now on NXT: “We are being encouraged right now to just be ourselves more and show more personality. Don’t be so married to the agenda and walking the straight line, let’s just have fun out there. If we mess up, we mess up. We’re human. We don’t want to be perceived as robots. We want to bring personality and a big part of ourselves to the show.”

On having a meeting on the new creative direction: “Yes, 100%. We all had a meeting of the minds to get together with this new directive, we are really trying to create characters that are TV ready to go to Raw and SmackDown. We have an important role in that, and that’s bringing forward who are these people, who are these characters? They can come out and dress the part like a Tony D’Angelo, but it’s our job to really get the audience engaged and asking questions and do what we can to make these characters and stories come to life. Not that we weren’t doing that before. But I would dare to say the whole process has just been accelerated.”

On freshening up the NXT 2.0 brand: “We are freshening up the brand more than anything. Focusing on more on, instead of NXT being really branded as the yellow brand or the little engine that could, we are looking to produce stars. Like that’s our entire directive our entire motivation. The matches you see are not only just reps for these stars, but for everybody to push the envelope a little bit. I love that. We are uncuffing a lot of the talent and giving them an opportunity to just try some stuff, just try it. Let us reel you back in instead of telling you, ‘you’ve got to light it up.’”



(h/t – Wrestling Inc)

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