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NewsBig Changes Coming to Nielsen's Ratings, Could Impact Pro Wrestling Ratings

Big Changes Coming to Nielsen’s Ratings, Could Impact Pro Wrestling Ratings

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Nielsen Media recently announced that they will be changing the way they measure ratings next year. The company will begin including out-of-home viewing including locations such as bars, airports and offices. This may affect WWE, UFC and Bellator ratings, as well as sports like NBA and NFL.

During a recent test of the new system, sports events seen in sports bars, will increase an average of 11% with the added viewership. Also, news programs (normally seen in offices or airports), would see an increase of around 7%.

The Super Bowl that aired this past February would increase from 101 million viewers to 113 million viewers with the new system.

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