MJF was in attendance at UFC 282 and made his presence known, taunting Paddy Pimblett ahead of his main event bout with Jared Gordon. The AEW World Champion’s surprise appearance at the venue generated huge buzz on social media.
On his Hall of Fame podcast, Booker T discussed MJF’s remarkable skills to market himself alongside his ability to use social media to boost his brand value. He said,
“People are talking about it, he’s in the news. That’s something that a lot of these young guys wish that could be happening right now [for them], is people talking about them. It was a great move. I don’t know if he knows Paddy, but to be walking in those circles, being at the UFC, and making the headlines, trending? The kid’s on the right path.”
“Being able to use social media that way, I can’t hate on it, because I’m not from this era. I don’t know how I would take it. But MJF definitely put everybody on notice. Everybody is on his radar, as far as being the second best to him. So I get it.”
Where you at Paddy? pic.twitter.com/E6M4EhtQmp
— Maxwell Jacob Friedman™️ (@The_MJF) December 11, 2022
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