The following press release was sent to us:
SEAN ‘X-PAC’ WALTMAN WELCOMES BRIAN “ROAD DOGG” JAMES FROM THE WWE PERFORMANCE CENTER TO TALK ABOUT PROMOS, HIS PRIOR ROLE AS HEAD WRITER, AND THE FUTURE OF NXT.
FOR IMMEDIATE RELEASE
PRESS RELEASE- Los Angeles
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Brian “Road Dogg” James Says It Is A Great Time In The Business To Be A Wrestler and A Fan
We are in the midst of the evolution, whether our old bitter asses like it or not. We’ve actually spent a lot of time in the past two weeks talking about that evolution and it’s not only in the business, I think what we’ve talked mostly about is not the business aspect of it but that it is a great time to be a professional wrestler or sports entertainer and it’s also a great time to be a fan…But what we’ve talked about down here a lot is the evolution in the work rate itself. And the evolution of the old guys saying slow down and the young guys kinda working at a quicker faster pace. I am torn inside my head because I want to be that bitter guy…but I do think that’s where we’re at. So yeah it’s an evolution in the industry all the way through, across the board, so great time to be a wrestler, great time to be a fan.
Brian “Road Dogg” James Says NXT Will Keep On Outdoing Themselves
Well yeah, the question is can you top yourself? I think that’s the age-old question. I firmly believe the only competition NXT has is themselves being a better NXT than they were yesterday. And so far what I’ve seen over the past 5 years, is they have done that consistently, so whether we believe as viewers or we believe on the inside that it can be done, I think they’ll prove that it can be done when it’s Takeover 26. The talent down here seems to challenge themselves and kinda challenge each other in a competitive team spirit where you have to step up and you have to say, ‘follow that!’And the next guy out follows it, you know what I mean? The high tide rises all ships and I believe these guys down here have so much talent and man it’s not just the guys on TV right now. There’s guys in the bullpen that have got a ton of talent too, so will they continue to top themselves at NXT? You’re damn right they will.
Brian “Road Dogg” James On The Difference Between The Roster in The Attitude Era and Today
I actually think they are much more talented especially as far as the work rate and the athleticism and just how fast they go, how long they can go…If you go back and watch the Attitude Era to be quite honest with you it was a freaking mess. I can’t even go back, like I’ll watch our matches every now and then, I will, but there would be a match going on and all of a sudden two other guys would fight out on the stage and they would go down and fight the guy on commentary it was just like, ‘what is going on here?’ It was very hard to delineate the storylines or the story progression so I think it was kind of a mess. But for the time it was really cool, and it was a must see, I just think there were some good characters back in the day. Today, I think the industry, that evolution that you talked about is kinda going more towards a-there’s still characters but it’s more of a sporting direction and a kind of a competitive direction and there’s no way in hell the New Age Outlaws were gonna be in that conversation.
Brian “Road Dogg” James On What He Teaches Talent In Promo Class and Why Some Talent Is Scripted
And the biggest thing to me and I tell these people like ‘fail, fail at a hundred miles an hour, fail big, go out on a limb, don’t be afraid to make a fool of yourself, that’s endearing. Don’t be afraid to act a fool, too many people and too often, everyone tries to be strong, and everybody tries to be cool. Well guess what if everybody is like that nobody is strong and nobody is cool. ’So step outside the norm, think outside the box…. I don’t think it’s a separate page, I think it becomes a trust issue with who can cut a good promo and who can’t cut a good promo. And then it’s about trusting who can and who can’t. So do I have to script out the promo for the individual and then kinda be a stickler for sticking to the verbiage that was written? Or do I trust the guy to give him bullet points and the message he needs to deliver and then trust that he can go out there and make that verbiage his own, make that message his own but still stay on story? It’s very easy to go online, and go ’ this sucks, that’s great’. There is so much more that goes into this industry than anybody out there knows that isn’t in the know. It’s very important to have that trust with an individual. Daniel Bryan, you can tell Daniel Bryan the message you want conveyed and he can go out there and deliver that message and do it in his character. The big thing for me is that you have to earn that trust, but to develop that relationship where you can trust your talent and trust that you pick out which ones. Hopefully you can trust them all, it’s easier to just give them bullet points and let them deliver it in their own individual voice. So, the Road Dogg would not say something that way but Daniel Bryan might say it that way so Road Dogg writing it is not smart because then I am stepping on Daniel Bryan’s character, I need to give him bullet points and let Daniel Bryan put that message together. But some people are not so brilliant at it and so you gotta script their promos for them.
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