As noted, WWE is cracking down on WWE Superstars using third party platforms, such as Cameo and Twitch.
Dave Meltzer reported on the Wrestling Observer message board that “the straw that broke the camel’s back” with WWE officials in the lead-up to the new edict was Lana’s brand deal with Bang Energy Drinks. She has plugged the brand with commercials on Instagram.
During today’s Being The Elite, Brodie Lee made fun of this new edict, as seen below: