Bruce Prichard

Bruce Prichard Talks Who Came up With The Ultimate Warrior Name


Bruce Prichard talked about The Ultimate Warrior on the latest episode of Something to Wrestle with Conrad Thompson when asked a big name that had a dispute with WWE over the rights to their character name. 

Prichard talked about how he came up with the name while Vince McMahon didn’t even originally want to use the name. Here is what he had to say: 

“The big one I remember, I always remember, is the Ultimate Warrior,” Prichard said. “And that was one that was contested over and over in court and that was something that I was specifically involved in and that was one that Vince was going to dig in because I distinctly remember coming up with the name ‘The Ultimate Warrior’ in an agent meeting or in a production meeting and how that whole process for that particular name worked, and how Vince didn’t even want to use the name ‘Warrior’ to debut Warrior on a national level. 

An intellectual property, that IP is very important. When you invest in that and you got all your money tied up in that, you create something, you have to protect it. And Vince was going to protect his IPs, he was definitely going to protect those intellectual properties at any cost, because once you give that up, now there are certain people that he’s given concessions to, that he has allowed for them to go on and continue to use the intellectual property, but they are still tied and still owned by the company. 

So yeah, Vince took that one very seriously and wasn’t about to let somebody go out and trade off of his investment to go make money for another company or another company to make money off of his investment or his IP without paying him.”

H/T to 411 Mania for the transcription

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