Bushiroad Financial Report Shows Increased Revenue For NJPW/STARDOM


Japan’s loosening of COVID-19 restrictions have had a positive impact on the revenue for both NJPW and STARDOM. The Wrestling Observer Newsletter reveals that both promotions saw an increase in revenue from the year prior. Pandemic restrictions have eased over the last year, so the increase from 2021 to 2022 isn’t a huge surprise, but the numbers are noteworthy all the same.

Because the two promotions are listed together, it is hard to report which of the two earned what, but together, the companies earned 5.599 million yen (which is around $39 million USD). The fiscal period for the companies stretched for 11 months, from August 1, 2021 until June 30, 2022. Across the same period in the previous year, their earnings were a reported 4.547 million yen.

Live event net income, which includes both wrestling shows and concerts, actually lost around $300,000. However, this was down from the losses of a year before, which were around $800,000. It isn’t known if these losses were from wrestling or concerts or both. NJPW did see an uptick based on increased attendance, and their joint show “Forbidden Door” alongside AEW.

This was the best year for Bushiroad with wrestling, even topping NJPW’s hot year of 2018-19 (which previously set the record with two Tokyo Dome shows), and their 2018 G-1 tournament. However, they didn’t own STARDOM at the time, and NJPW’s revenue is lower than that period.

New Japan World subscribers were “in the range of 100,000.” The company hit that mark four and a half years ago for Kenny Omega vs. Chris Jericho, then peaked at around 125,000 in 2020 for the two Tokyo Dome shows.

STARDOM’s annual profits were the highest in its history. This was in thanks to live attendance and merchandise sales.

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