Ed Nordholm Says Selling GFW’s Tape Library To WWE Makes No Sense & Discusses Investing In The Future Of GFW


Anthem Sports Vice President, Ed Nordholm, was a recent guest on the Wrestling Observer Radio. During the interview, Nordholm touched on the report of Anthem wanting to sell the company’s tape library to the WWE. He spoke on how he hopes the new Global Force Network will have content from their cross-promotional partnerships with AAA, NOAH and more.

Here are the highlights:


The Global Force Network Will Not Be GFW Impact Exclusive:

“We do expect in the very near future to be bringing in our partners as well. It’s not branded an Impact app, we want it to be a generic place for AAA, NOAH, if we can persuade New Japan or anybody. We’ll have a plan, an efficient place for an aggregation of wrestling content that isn’t related to WWE. Most of the product will be in the pay tier. It’s hard to make the business work in the digital world off an ad-based product. There will be stuff available on the free tier, but you’ll have to go to the pay tier for the archives.”

The Future Of GFW:

“We’re invested in this company, we’re growing it. We know it’s not going to turn around tomorrow.”

Selling The Tape Library To WWE:

“I know full well how the WWE Network would monetize the content and what they could pay for the library. It makes no sense for me to sell it for that kind of price. I’d rather keep it, put it up on the app and monetize it myself.”

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