During the latest edition of his “Strictly Business” podcast, WWE Hall of Famer Eric Bischoff commented on WWE using QR codes to help sell the White Rabbit storyline involving Bray Wyatt in WWE. Bischoff seems to believe that the usage of the QR codes may have been an idea that WWE stole from him.
For those unaware, Bischoff’s pro wrestling book was the very first one to utilize QR codes to bring fans additional content. He said,
“I was aware, again, just through reading contacts within the business, of what they were doing. I’m not going to suggest that they used the QR code, you know, because months ago I announced that my book, the very first book in the wrestling category that utilizes QR codes to bring additional content. I’m not going to suggest that they took that idea because they listen closely to ‘Strictly Business.’ Perhaps it’s just a coincidence.”
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