According to former WWE creative team writer and MLW owner Court Bauer, Shane McMahon had an interest in running his own MMA promotion at one point.
Bauer appeared on a recent AdFreeShows episode and talked about Shane’s idea almost coming to fruition and Vince McMahon having the final say.
You can check out some highlights from the podcast below:
On Shane McMahon’s interest in running an MMA promotion: “I think he thought that was where the business was going. It shared some of the DNA that wrestling has. He was also looking for his castle in the kingdom. ‘Here’s something I can run and have that has a similar business in terms of production, licensing, infrastructure and spreading it into this category seems pretty easy to do.’ Vince’s apprehension was always that you couldn’t control the outcome. You invest in these fighters and he felt, ‘we have a model that really works, why take the risk in something that is unpredictable?’ There was hesitation because in the late 90s, there was problems with athletic commissions.
“Was there doubts about Shane overseeing the castle in the kingdom? I don’t know. People suspected there could be something like that. It got serious enough that there were meetings, and I was privy to them. I loved PRIDE, I thought it was awesome. It was wrestling meets MMA and it was crazy. I didn’t know how you could replicate that because of the athletic commissions and other reasons, but I was fascinated to see what it could look like in some form. You have such charismatic fighters and unique guys from (Mirko) Cro Cop to Rampage (Quinton Jackson). It was fun. In the end, Vince flirted with it, but didn’t do it.”
On WWE almost signing Bob Sapp: “Similar to Bob Sapp, who at the time was huge in Japan and almost came in but there were issues with him. He didn’t want to work house shows, that was a big issue. Back then, he basically wanted the Brock (Lesnar) deal and Vince wouldn’t do that. You have to go out and earn your keep. He didn’t want high-end guarantees and then you didn’t have to work hard for it.
“There was feeling that, ‘then you’re in WCW territory. You’re sitting at home, you’re making your money, how motivated are you to make it when you’re getting a fat guarantee?’ Today, people are experimenting with that model more than ever. Brock is the current model, but Bob Sapp, they weren’t going to do it. Bob was at the shows and talking to Vince ringside and I thought we were very close to Sapp coming in and a few others that I thought would come in from PRIDE, but no dice.”
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