Speaking to Biz Journals, Brad Zager, Fox Sports’ executive producer opened up about the surprise of CM Punk returning to WWE via the FS1 program, WWE Backstage:
“Part of what we’re doing with this show is shock. You heard that natural reaction from our control room not believing that this was really happening. We wanted to make this a surprise. We wanted to make this a moment.”
There was also a concerted effort to not have this debut “leak:”
“We had to buck the trend and not let it leak,” Zager said. “It was the tightest circle of people to ever know about something that we’ve done.”
