It was previously reported that WWE wanted Adam Cole to be the manager of Keith Lee on the main roster. WWE also had plans to cut his hair and likely change his name as WWE didn’t want to have two Cole’s on the main roster – Adam Cole and SmackDown announcer Michael Cole.
The manager role would’ve been similar to what they had done when they paired Bobby Lashley with Lio Rush.
On today’s Wrestling Observer Radio, Dave Meltzer reported that WWE Executive Bruce Prichard came up with the idea to make Cole a manager.
Cole decided to join AEW instead of re-signing with WWE when his contract expired at the end of August.