While the ratings here in the United States continue to stagnate or decline for WWE, the overseas #’s tell a different story. According to a report from Lucha Libre Online, during the month of January, Monday Night RAW’s average viewership in India topped 4 million viewers, while SmackDown averaged 3 million and NXT was over 1 million viewers in the country. Those numbers are very good when you compare them to the average in the United States.
In the United States, RAW averaged 1.819 million viewers for the month of January. SmackDown brought in an average of 2.216 million viewers in January, while NXT averaged about 643,000 viewers. Additionally, both RAW and SmackDown combined brought in a combined total of 1 million viewers across South America, and 300,000 each in the countries of South Africa, Canada and Germany.
One important factor is the demographic, which is different from the metric system used in the United States. For instance, in the United States, they go by demographics such as the 18-49 range as the primary demo, including pro wrestling. Other television networks in international countries may be a part of a subscription based system or use other profitable metric systems.
