AEW’s Director of Business Development Jeff Jarrett was recently a guest on Wrestling Observer Radio, and the six-time NWA Worlds Heavyweight Champion discussed a plethora of topics.
At one point, Jarrett stated in no uncertain terms that there are very few wrestlers in AEW who want to be coached and produced. He noted that it was just the way that kids are these days but reinforced the importance of having experienced agents/producers in pro wrestling, and how they can get the best out of talent. He said,
“What I’ve found out through my journey is that guys that want to learn will come up and ask. Guys that don’t want to learn, don’t. The minute I go up and try to give unsolicited advice, for whatever reason, it never goes the right way. I have found, and there have been a few, that ability to convey emotion…here’s the world we live in, I think it goes way outside of wrestling. Kids being coachable or wanting to be produced are so few and far between. Nobody can produce themselves. It doesn’t work. Everyone has a certain level of charisma, it’s the ones who know how to get the charisma out. You have different guys to have breakout years and moments. I’m not going to sit here and say I define the next level, because the next level goes with ratings, merchandise, YouTube views, selling more tickets, it’s all of the above.”
One of the sharpest minds in professional wrestling today, the four-time WCW World Heavyweight Champion also shared his insights on who could be the next breakout star in the sport. He added,
“The guy who is truly the breakout, it’s going to be by his mouth. You’re not going to see a new move that gets somebody over. It’s somebody who breaks through the crowd, but it’s going to be by their verbal skills. That’s what I wish guys would hone in on and take a step back and say, ‘I have to be a better talker. If I can be a better talker, that’s going to keep me at the top of the card.’ Who is that going to be? That’s a great question.”
Besides his office role in AEW, Jeff Jarrett has also been a regular in-ring competitor since November 2022. Later tonight, he is set to challenge for the AEW World Tag Team Championships alongside his partner Jay Lethal in a Four Way Match at AEW Revolution. The match also features Austin & Colten Gunn (c), The Acclaimed, and Orange Cassidy & Danhausen.
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