— WWE issued the following press release announcing John Cena’s pink color scheme:
WWE AND JOHN CENA GO PINK WITH SUSAN G. KOMEN FOR THE CURE
STAMFORD, Conn., September 16, 2012 – WWE today announced a partnership with Susan G. Komen for the Cure featuring WWE Superstar John Cena co-branded, pink, and black ring gear, which will be debuted at tonight’s Night of Champions pay-per-view event in Boston. Cena will wear the Special Edition gear through October in honor of breast cancer awareness month. Fans can purchase the merchandise, including co-branded hats, t-shirts, headbands and wristbands, at live events and online at WWEShop.com, and WWE will donate 100 percent of its profits (at least 30 percent of the retail purchase price) to Susan G. Komen for the Cure.
Susan G. Komen for the Cure is the world’s largest nonprofit funder of breast cancer research and community outreach programs. To support Susan G. Komen’s mission, WWE will utilize all its assets, including TV broadcasts, live events, digital and social media to generate awareness and encourage fans to get involved by signing up for “Race for the Cure” events in their local communities.
Approximately five million women – more female viewers than the top rated shows on women’s networks – watch WWE’s weekly programming.
“This partnership will reach millions of women and families with breast cancer education and awareness messages, while raising funds for Komen research and health outreach programs in the communities we serve,” said Dorothy Jones, Vice President of Marketing for Susan G. Komen. “We’re ready to cheer on John Cena and the WWE Superstars and thank them for helping Komen fulfill our promise to end breast cancer.”
“Breast cancer is a devastating disease, and we’re committed to using WWE’s global resources to support Komen’s fight to end breast cancer forever,” said WWE Superstar John Cena. “I’ll be proud to wear pink in the ring to support this great cause.”
Breast cancer is the most commonly diagnosed cancer and the second leading cause of cancer-related death among women in the United States. There are 2.9 million breast cancer survivors in the United States today. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.
— Here is the WWE Night of Champions pre-show video: