We recently reported here on eWn that WWE released a John Cena NFT kit. The kit features a John Cena platinum NFT and several other items.
During a recent appearance at the Florida SuperCon, Cena said that there were only around 37 kits sold and he thinks it was due to their $1,000 price tag. He said,
“WWE wanted to put together a once-in-a-lifetime fan experience. This kit is not just this kit, it’s the belt, the clothing, an autograph picture, an autographed canvas picture, and an NFT. When it came up with the face value for what it cost, it came up around $500-$600 retail value and then threw in the value of the NFT. I talk a lot about failure. This idea failed. Why is it $1000? Because myself and the folks at WWE thought $1000 was a fair price point. We were wrong. We were absolutely wrong. (This shirt) is number zero of 500. I thought, ‘with a value like that, the 500 will be gone.’ We sold 37 of them. It was a catastrophic failure. I design all my stuff. I was super proud of this. I love the design. It’s one of those instances where I put my heart and soul and did the design and was really close with the work and pieces and market research. ‘Yes, it seems fair, I think it will be good.’ It sucked. It absolutely failed. I took a chance and missed. I’m sorry because it’s obvious that people like the design, but it’s way too much.”
— WWE (@WWE) August 22, 2021
(h/t – Fightful)