John Cena recently spoke with ESPN about the business side of WWE. Here are the highlights:
On WWE owning the trademark to his name:
“I see it as a joint venture. They give me a platform to showcase my brand in nearly 200 countries across the universe. We’ve become a global cultural phenomenon where people all over the world receive our product and are instantaneously aware of our story lines.”
“There’s actually a ton of room for individuality and for personally pushing for expansion of what I can be. Dwayne (The Rock) was a pioneer in that space.”
On Pabst Blue Ribbon threatening to cease & desist use of a t-shirt that looked like their logo in 2016:
“We were well within our rights in terms of parody necessary, but we quickly turned around and changed the design within hours. It was pretty much social media suicide for them. What’s funny is the brewery ultimately realized our power and actively reached out to establish an open relationship.”
You can read the full interview here.