John Wayne Enterprises Files Opposition To WWE Trademark

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WWE has found themselves in a legal dispute with John Wayne Enterprises over a recent trademark filing.

J.W.E. is the company in charge of the late actor’s name and likeness, and they filed an opposition on August 25th to WWE’s trademark filing for “Duke’s Poker Room.”

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The opposition for the filing is based on Wayne’s nickname of “The Duke” and cites “priority and likelihood of confusion,” “dilution by blurring,” “dilution by tarnishment,” and “false suggestion of a connection with persons, living or dead, institutions, beliefs, or national symbols.” Essentially, the claim is that the public’s association of “Duke” with Wayne means that it could potentially cause confusion, citing among other things that (text below taken from filing):

6. Included in the numerous products sold by Opposer and/or its licensees are poker sets, poker chips and playing cards sold under the DUKE Marks and/or JOHN WAYNE (aka “Duke” or “The Duke”).
7. There are poker scenes in several movies in which John Wayne starred, and there are many videos and photographs, including many that are widely available on the internet and elsewhere, showing John Wayne playing poker in movies and otherwise.
8. The public perceives a connection between John Wayne (aka “Duke” or “The Duke”) and poker.

WWE’s trademark for “Duke’s Poker Room” is for a segment on WWE NXT 2.0 that features Duke Hudson.

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