Bloomberg is reporting that WWE and NBA star Kevin Durant’s venture fund has invested in the Premier Lacrosse League as it continues an expansion. The league was created in 2018 and is now valued at twice the previous round in June of 2021.
WWE and Kevin Durant’s Thirty Five Ventures join many other well-known names in sports and entertainment, with billionaire Joe Tsai, Arctos Sports Partners, and Brett Jefferson also investing in the Premier Lacross League.
Earlier this year, the league signed a media rights deal with ESPN and is currently in its fourth season of play.
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