WWE issued a press release promoting their new Saturday Morning Slam show that will air on The CW. The show will be part of the kids TV block titled “Vortexx” and will be the first time since 2001 that the company has a program in a kids’ time slot. The show premieres August 25th at 10 AM and will be a half-hour long.
Vince McMahon comments in the press release, saying, “WWE has a long history on Saturday mornings, and we’re thrilled to make our action-packed return on Vortexx with WWE Saturday Morning Slam. The new program enables us to further engage kids and families, a vital component of WWE’s passionate and multi-generational fan base.”
Here is the full presser:
WWE Electrifies Saturday Mornings
STAMFORD, Conn., August 9, 2012 – WWE (NYSE: WWE) and Saban Brands today announced a new, weekly half-hour show, WWE Saturday Morning Slam, that will debut on Saturday, August 25 at 10 a.m. WWE Saturday Morning Slam will be part of the television premiere of Vortexx on The CW, a Saturday morning kids’ television block, reaching 114 million U.S. television households. This marks the first time, since 2001, WWE will have a program in a kids’ time slot and reinforces WWE’s commitment to kid-friendly entertainment.
WWE Saturday Morning Slam packs the riveting in-ring action, the larger-than-life WWE Superstars, and the WWE’s entertaining brand extensions into the fastest, most energy-filled half-hour on television. WWE Superstar profiles, behind-the-scenes footage and an exclusive WWE match every week will all combine to make WWE Saturday Morning Slam the perfect destination for the youngest viewers in the WWE Universe. The show will also include highlights from WWE’s Be a STAR anti-bullying campaign and other community initiatives.
“We are extremely excited to partner with the WWE to bring their world-class brand of entertainment to Vortexx,” said Joel Andryc, Co-President, Vortexx. “With a focus on action, adventure and comedy, Vortexx is the perfect home for WWE Saturday Morning Slam and will definitely excite our fans.”
“WWE has a long history on Saturday mornings, and we’re thrilled to make our action-packed return on Vortexx with WWE Saturday Morning Slam,” said Vince McMahon, WWE Chairman and CEO. “The new program enables us to further engage kids and families, a vital component of WWE’s passionate and multi-generational fan base.”