According to the Oh, You Didn’t Know? podcast, Daniel Bryan’s merchandise sales have been down “big time” ever since he turned heel several weeks ago.
As you’d likely guess, WWE Superstars who are heels generally do not have the same level of merch. sales as the babyfaces do. With that being said, Bryan’s drop is significant because he was one of the company’s top sellers as recently as a few weeks ago and merchandise sales are a big part of WWE’s way of making money.