Despite WWE Executive Triple H continuing to say that NXT is far more than a “developmental brand”, others within WWE still view the black & gold brand as just that, this according to journalist Jon Alba.
Triple H often brags during media calls and interviews about how WWE NXT is much more than just a developmental brand, and how Superstars such as Charlotte Flair, Samoa Joe, and Finn Balor have helped catapult NXT to the next level over the years by utilizing marquee, big-named WWE Superstars. However, by the same token, talent far more commonly move from NXT to RAW or SmackDown and get name changes or have all of their momentum killed in a matter of weeks when they get called up to the main roster. For example, WWE NXT Champion Karrion Kross debuted during Monday’s RAW broadcast. As you’d expect, a lot of eyebrows were raised when the current NXT Champion lost to Jeff Hardy in a fairly short match. For those who don’t watch the show, Jeff Hardy has been jobbing out to talent on Main Event in recent weeks and then all of the sudden defeated the NXT Champion. If Vince McMahon and WWE officials took NXT seriously, that type of booking makes absolutely no sense whatsoever.
“Sources in #WWE tell me #WWENXT is officially viewed internally as “developmental,” rather than the third brand as Paul Levesque’s team has promoted over the past few years.”
— Jon Alba (@JonAlba) July 21, 2021
It should be noted that many people believe Triple H is extremely frustrated with the entire situation but would never admit so publicly for obvious reasons.